- More than 15 Years B2B Sales and Marketing Experience in some of the largest corporations in Canada
- BA from University of Toronto and MBA from Heriot-Watt University, with a focus on international business
- Certified Digital Marketing Consultant
Why I Believe in Social Selling:
Sales teams are all struggling with old methods of prospecting, but don’t know why! Sales works in a product-centric vacuum- The social world has changed and you must adapt to a changing buyer or become obsolete.
Social selling has quickly become the preferred method to connect and prospect by the top sales companies in the world who have recognized this global phenomenon and proven that this methodology works with their results.
There are multiple tools available to help you prospect smarter and quicker, but we need to be taught how to use them properly as it is not always intuitive.
How Social Selling can Help YOU:
- Helps you laser target your buyers so you can deliver them a personalized buying experience when they are open to accept information.
- Establish you and your company as a preferred business leader in your industry.
- It gives you an edge over your competition who may not have recognized this shift.