Social Selling Education

Actionable tips to make social selling work for you

By Francois Muscat

Social selling can easily seem like a large, complex project that will take 6 months to a year to implement. In order to make social selling work for you, you need to start taking action today. Here are three things you can start doing now to boost your social selling reach:

Get more people following your company’s news on LinkedIn

If you’ve found your company has a large e-mail subscriber database, many fans on Facebook and lots of newsletter subscribers, but a meagre LinkedIn following, then it’s time to do something. Run a few campaigns geared at your followers on other social media platforms and e-mail subscribers. Tailor the messaging so that the call to action is for them to follow you on LinkedIn as well.

Make Twitter personal

Twitter shouldn’t look like a company or industry newsfeed so don’t be afraid to get personal on this platform. Share Swarmapp updates if you’re attending events, share titbits about your life and reply to mentions. Comment on tweets other people are sharing and re-share interesting tweets to your followers. Make sure your Twitter feed is personal and interacting with followers on a regular basis.

Check who’s been looking at your profile

One of the underused tools to grow your LinkedIn connections is the “who’s viewed your profile” feature. These people have already shown interest in you and what you have to offer, so don’t be afraid to reach out and make a connection with them.

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? offers a range of instructor training, social selling workshops and consulting services which can be customised for your business. Contact us for more information today.

September 21, 2015

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