Social Selling Education

Aligning the Customer Journey with Your Social Selling Strategy

One of the reasons why social selling is such a hit among sales people is because you can engage with customers at any step of their journey. When a sales strategy is aligned with a customer’s journey, win rates improve.

When training your sales team, you need to focus on helping them spot where a customer is in their sales journey. A person asking for recommendations on Facebook, for example, is in a different space than a person stating an intention to buy a product or pay for a service. Paying attention to their wants and needs will help salespeople align their pitch and the content they share on social media with the right people.

The content that sales people curate and create on social media is crucial to their social selling success. The value of content can’t be overstated at this point. Make sure your sales team, customer service staff, account managers and marketing teams are aligned so that everything from brochures and landing pages to video tutorials and curated articles can be grouped into different stages of a customer’s journey. Being able to deliver the right content at the right time to the right social media user can not only lead to more sales, but can help sales people build valuable relationships with their online networks.

Research shows that almost 50% of sales and marketing executives’ site communication between their business units to be flawed or broken. Encourage ongoing collaboration by aligning your marketing and sales team’s strategies for the best results.

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? Socialsellingeducation.com offers a range of instructor trainingsocial selling workshops and consulting services that can be customised for your business. Contact us for more information today.

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