Social Selling Education

Big data = big opportunity

By Sharon Herrnstein

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According to Wired, social media alone accounts for a whopping 52 trillion words every day – the equivalent of 520 million books.

Information available from sales records, public records, high-tech marketing analytics applications, social media, and numerous other sources is able to assist digital marketing strategy. On the other side of the coin, the public can source all the information they want about your business, product and/or service.

Big, bigger, biggest

Using big data analytics, you can follow the path buyers navigated from pre-purchase to exactly how much they spent. Valuable insights can be gleaned for your next social selling campaign by considering this wealth of data.

  • Knowing who is buying goods or services similar to yours allows for better marketing campaigns, and better service from your sales team.
  • Identify from where your targets are sourcing their decision-making information, what type of content they find most engaging, and who the influencers are. This data is vital to focus your digital marketing efforts effectively.
  • To successfully align your brand with your prospects, gather and analyse data on the opinions of your target market. What are they raving about? What are they complaining about? What questions and concerns do they frequently have?

Social selling has moved on from simply posting pretty pictures on Facebook. To take your marketing to the next level, being able to leverage web behaviour in order to increase traffic and leads is an important skill. With 92% of marketers believing that social media is important for their business, it is now even more important to work tactically.

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? Socialsellingeducation.com offers a range of instructor trainingsocial selling workshops and consulting services that can be customised for your business. Contact us for more information today.

September 12, 2016

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