Social Selling Education

Capitalising on Keyword Research for Social Selling

Want to leverage your keyword research for successful social selling? Use these tips:

       Increase Your Understanding of Your Audience 

 

  • Searching your keywords to discover what content they correspond with will give you a better understanding of your searchers’ needs. It is almost like being able to read their minds – and who among us hasn’t wished we could do that?
  • This mind-reading ability allows you to use your blog to answer your audience’s burning questions. This in turn expands what your content includes – keeping it fresh, current, and shareable. Convert your prospects to customers by providing them with the pages they need. Bonus: use your keyword research to create link text in your site navigation.
  • Wide keyword research can reveal gaps in your product or service offerings.

    Simplify Your Campaigns 

 

 

  • Keyword research gives you insight into all the subtly distinctive information individuals are looking for. Use these gems of insight to create niche campaigns in your social selling.
  • Engage more deeply with users by noticing the words they use and including them in your content.
  • Use high-volume keywords to flood your site with a lot of traffic. Balance that by using low-volume keywords to capture niche-market rankings.
  • Measure your campaigns more accurately by establishing expectations that use keywords as part of the metric.

    A Note about Hashtags 

 

 

  • Keywords are often used in conjunction with the “pound symbol” made famous by Twitter and now used even in spoken language!
  • Some regard the #hashtag as the most powerful tools of the social media age. It is used to link together social media posts about a particular topic and can update users on that topic in real time.
  • In social selling, a well-strategised #hashtag can boost brand recognition, help to spread an advertising campaign, and even increase customer loyalty.

WSI Social Selling Education

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? Socialsellingeducation.com offers a range of instructor trainingsocial selling workshops and consulting services that can be customised for your business. Contact us for more information today.

January 21, 2019

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