Social Selling Education

Cold Calling vs. Social Selling: The Stats You Should Know

In traditional sales environments, we used to think that driving cold call volumes was a way to measure success. We knew that there was a relationship between the calls we would make and the deals we would close.

Today, buyers are less receptive to cold calls and people have more information at their fingertips, making cold calling virtually obsolete. Cold calling is an unwanted approach because it attempts to solicit business from potential customers that have had no prior contact with your brand or your company. Cold calling has basically become bullying, where social selling is the new, better way to contact prospects.

Sales for Life published an infographic to compare how social selling stacks up against cold calling. Here are the key statistics that our readers need to know:

  • Only 1% of cold calls ultimately convert into opportunities, according to a study by the Keller Research Centre at Baylor University
  • 72% of prospects don’t engage in conversations sparked by a cold call
  • Social sellers realize a 66% greater quota attainment that those using traditional prospecting techniques
  • According to data from Implicit, 69% of leads from Facebook, Twitter and other social channels convert to opportunities
  • Around 9 out of 10 of top-level B2B decision-makers simply do not respond to cold outreach anymore
  • 75% of these B2B leaders say that they regularly use social media in their decision-making process
  • Buyers who use social media have 84% larger budgets compared to buyers who do not use social media

Are you interested in boosting your social selling techniques? offers a range of instructor trainingsocial selling workshops and consulting services that can be customised for your business. Contact us for more information today.

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