Social Selling Education

Social Selling Course – 13 Oct 2015 – 11am EST

55 STUDENTS ENROLLED

G5 Social selling Mastery program structure

Module 1 -LinkedIn Profile Research

  • An introduction to the Social Selling Index and the 12 week structure:
    • Establish your professional brand
    • Find the right people
    • Engage with insights
    • Build relationships
  • An overview of why Social Selling is so important
  • An understanding of why Sales 1.0 is no longer truly effective
  • Getting started:
    • How to create your buyer persona(s)
    • Keyword research ahead of creating/updating your Profile
    • Researching where to find them (stage 1). More in 4 & 5

 


 

establish

Module 2- ESTABLISH – Writing your Linked in Profile

  • Why is your Personal Branding so important?
  • The 5 core ‘important areas’ of your LinkedIn profile
  • How to start to track success (KPIs)

 

Module 3 – ESTABLISH – LinkedIn Company Pages

  • Setting up Company Pages & Showcase Pages
  • Making sure there was a process in place for you and your colleagues to maximise the opportunities that these provided
  • Took a look at LinkedIn Advertising

 


 

find

Module 4- FIND -Growing Your Network

  • Building a Quality Network – Worksheet
  • Joining Groups – Worksheet
  • Building Relationships Worksheet

 

Module 5- FIND – Profiling & Finding Your Prospects

  • How to research thoroughly a prospect’s Profile
  • The concept of mining through ‘Sphere of influence’ and our clients competitors
  • A whole range of other ways to mine our networks effectively to find NEW prospects

 


 

engage

Module 6 – ENGAGE – Finding & Curating Content

  • Created content versus 3rd party content
  • Various content aggregators for you to use for content
  • Creating a content pipeline routine using 4-1-1

 

Module 7 -Review & Catch Up week- including some recent LinkedIn Updates

An overview of the first 6 modules including:

  • The key learning objectives
  • Assignments
  • Behaviours that each week you’ve built on

 

Module 8 – ENGAGE – Your Social Content Plan

  • Your Personal Plan – LinkedIn Publishing
    • Considerations when creating content
  • Your Company Content Plan
  • Tools to help you and your organisation

 

Module 9 – ENGAGE-  Leveraging Hootsuite for Listening & Sharing Content

  • Work out how to structure our social listening
  • Set up Hootsuite with all your social channels & streams
  • How to add Google Alerts to our social monitoring

 


 

Build

Module 10 –BUILD – Trigger Event Selling

  • What Trigger Events should you listen for?
  • Develop a LinkedIn “listening” and “action”
  • Begin harnessing Twitter Advanced search and look at an interesting ‘tool’

 

Module 11 –BUILD – Social Selling Routine- 30-60 minutes per day

  • We remind ourselves of ‘The Case for Social Selling’
  • Went through an ‘End-to-end’ – 12 Step Process
    • To achieve great results
    • By spending between 30-60 minutes per day

 


 

Module 12- Coaching – Next Steps & Review

  • Take the test to become Social Selling
    • 3 x attempts
    • 75% pass mark
    • 45 questions
    • Random from a bank of 60
    • No trick questions!
    • Additional questions, challenges? Stay in

 

Download the Course Curriculum

Course Curriculum

Module 1 - LinkedIn Profile Research
SS M1 – Webinar Recording – 13 Oct 2015 Unlimited
Social Selling Course – 13 Oct 2015 – 11am EST 00:00
SS M1 – Additional Resources Unlimited
SS M1 – LinkedIn Profile Research Assignments Unlimited
SS M1 – LinkedIn Profile Research Assignment 1 270, 00:00
SS M1 – LinkedIn Profile Research Assignment 2 270, 00:00
SS M1 – LinkedIn Profile Research Assignment 3 270, 00:00
SS M1 – LinkedIn Profile Research Quiz 1 Unlimited
Module 2 - Establish - Writing your LinkedIn Profile
SS M2 – Webinar Recording 20-10-15 Unlimited
SS M2 – Additional Resources Unlimited
SS M2 Writing your Profile Assignments Unlimited
SS M2 – Writing your Profile Assignment 270, 00:00
SS M2 – Writing your Profile Assignment 270, 00:00
SS M2 – Writing your Profile Assignment 270, 00:00
SS M2 – Writing your Profile Quiz 1 Unlimited
Module 3 - ESTABLISH - LinkedIn Company Pages
SS M3 Webinar Recording – Oct 27 2015 Unlimited
SS M3 LinkedIn Company and Advertising Assignments Unlimited
SS M3 LinkedIn Advertising Worksheet 240, 00:00
SS M3 LinkedIn Company Worksheet 240, 00:00
SS M3 – LinkedIn Company Page & LinkedIn Advertising Quiz1 Unlimited
Module 4- FIND -Growing Your Network
SS M4 Webinar Recording – Nov 3 2015 00:00:00
SS M4 – Additional Resources 00:00:00
SS M4 – Growing your Network – Assignments Unlimited
SS M4 – Building Relationships 10, 00:00
SS M4 – Joining Groups 10, 00:00
SS M4 – Build a Quality Network 320, 00:00
SS M4 – Growing Your Network Quiz 1 Unlimited
Module 5- FIND - Profiling & Finding Your Prospects
SS M5 Webinar Recording – Nov 10 2015 Unlimited
SS M5 – Additional Resources – Video added Unlimited
SS M5 – Profiling & Finding your Prospects – Assignments Unlimited
SS M5 – Mining Your Network 340, 00:00
SS M5 – LinkedIn Profile Research 340, 00:00
SS M5- Profiling & Finding Prospects Quiz 1 Unlimited
Module 6 – ENGAGE - Finding & Curating Content
SS M6 – Webinar recording – 17 Nov 2015 Unlimited
SS M6 – Additional resources – Feedly Manual Unlimited
SS M6 – Finding & Curating Content Assignments Unlimited
SS M6 – Practicing ‘Advanced Curation’ Techniques 300, 00:00
SS M6 – Find and Share 3rd Party Content 300, 00:00
SS M6 – What content would you Write and Share 300, 00:00
SS M6- Finding & Curating Content Quiz 1 Unlimited
Module 7 -Review & Catch Up week- including some recent LinkedIn Updates
SS M7 – Webinar recording – 24 Nov 2015 Unlimited
SS M7 – Additional Resources Unlimited
Module 8 – ENGAGE - Your Social Content Plan
SS M8 Webinar Recording – 1 Dec 2015 Unlimited
SS M8 – Your Social Selling Content Plan Assignments Unlimited
SS M8 – Complete the Persona Content Planner 300, 00:00
SS M8 – Your Personal Plan 300, 00:00
SS M8 – Social Content Plan Additional Resources Unlimited
SS M8 – Your Social Selling Content Plan Quiz 1 Unlimited
Module 9 - ENGAGE- Leveraging Hootsuite for Listening & Sharing Content
SS-M9 Webinar Recording – 13 Oct 2015 Course Unlimited
SS-M9-1 Expanding Lists to eavesdrop Unlimited
SS-M9-2 Unlimited
SS-M9-3 Unlimited
Module 10 –BUILD - Trigger Event Selling
SS M10 Webinar Recording 13 Oct 2015 Course Unlimited
SS M10 Assignment worksheet 13.Oct2015 Course Unlimited
SS M10 – Module 10 – Sphere of Influence Selling & Trigger Event Selling Quiz Unlimited
Module 11 –BUILD - Social Selling Routine- 30-60 minutes per day
SS M11 – Webinar Recording – 12 Jan 2016 Unlimited
SS M11 – Social Selling Routing (30-60 Minutes) Quiz Unlimited
SS M11 – Social Selling Routing Assignment Unlimited
SS M11 – Social Selling Routing Assignment 300, 00:00
Module 12- Coaching – Next Steps & Review
SS M12 – Webinar Recording – 19 Jan 2016 Unlimited
Final Certification
Social Selling Mastery Certification Exam Unlimited

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TAKE THIS COURSE-11 SEATS LEFT
  • $ 1,500.00
  • 1 year
  • 50 SEATS
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