Social Selling Education

Social Selling Self Study Course

31 STUDENTS ENROLLED
  • Profile photo of Marianna Muscat
  • Profile photo of Jim Short
  • Profile photo of Bernardo Giraldo
  • Profile photo of Alejandro Bernal
  • Profile photo of lopezgaitan

G5 Social selling Mastery program structure

Module 1 -LinkedIn Profile Research

  • An introduction to the Social Selling Index and the 12 week structure:
    • Establish your professional brand
    • Find the right people
    • Engage with insights
    • Build relationships
  • An overview of why Social Selling is so important
  • An understanding of why Sales 1.0 is no longer truly effective
  • Getting started:
    • How to create your buyer persona(s)
    • Keyword research ahead of creating/updating your Profile
    • Researching where to find them (stage 1). More in 4 & 5

establish

Module 2- ESTABLISH – Writing your Linked in Profile

  • Why is your Personal Branding so important?
  • The 5 core ‘important areas’ of your LinkedIn profile
  • How to start to track success (KPIs)

Module 3 – ESTABLISH – LinkedIn Company Pages

  • Setting up Company Pages & Showcase Pages
  • Making sure there was a process in place for you and your colleagues to maximise the opportunities that these provided
  • Took a look at LinkedIn Advertising

find

Module 4- FIND -Growing Your Network

  • Building a Quality Network – Worksheet
  • Joining Groups – Worksheet
  • Building Relationships Worksheet

Module 5- FIND – Profiling & Finding Your Prospects

  • How to research thoroughly a prospect’s Profile
  • The concept of mining through ‘Sphere of influence’ and our clients competitors
  • A whole range of other ways to mine our networks effectively to find NEW prospects

engage

Module 6 – ENGAGE – Finding & Curating Content

  • Created content versus 3rd party content
  • Various content aggregators for you to use for content
  • Creating a content pipeline routine using 4-1-1

Module 7 -Review & Catch Up week- including some recent LinkedIn Updates

An overview of the first 6 modules including:

  • The key learning objectives
  • Assignments
  • Behaviours that each week you’ve built on

Module 8 – ENGAGE – Your Social Content Plan

  • Your Personal Plan – LinkedIn Publishing
    • Considerations when creating content
  • Your Company Content Plan
  • Tools to help you and your organisation

Module 9 – ENGAGE-  Leveraging Hootsuite for Listening & Sharing Content

  • Work out how to structure our social listening
  • Set up Hootsuite with all your social channels & streams
  • How to add Google Alerts to our social monitoring

Build

Module 10 –BUILD – Trigger Event Selling

  • What Trigger Events should you listen for?
  • Develop a LinkedIn “listening” and “action”
  • Begin harnessing Twitter Advanced search and look at an interesting ‘tool’

Module 11 –BUILD – Social Selling Routine- 30-60 minutes per day

  • We remind ourselves of ‘The Case for Social Selling’
  • Went through an ‘End-to-end’ – 12 Step Process
    • To achieve great results
    • By spending between 30-60 minutes per day

Module 12- Coaching – Next Steps & Review

  • Take the test to become Social Selling
    • 3 x attempts
    • 75% pass mark
    • 45 questions
    • Random from a bank of 60
    • No trick questions!
    • Additional questions, challenges? Stay in

Download the Course Curriculum

Course Curriculum

Module 1 - LinkedIn Profile Research
Self Study Module 1 – Webinar Recording 12 months
Self Study Module 1 – Additional Resources 12 months
Self Study Module 1 – Assignment 1 12 months
Self Study Module 1 – Assignment 2 12 months
Self Study Module 1 – Assignment 3 12 months
SS M1 – LinkedIn Profile Research Quiz 1 Unlimited
Module 2 - Establish - Writing your LinkedIn Profile
Self Study Module 2 – Webinar recording 12 months
Self Study Module 2 – Additional Resources 12 months
Self Study Module 2 – Assignment 1 12 months
Self Study Module 2 – Assignment 2 12 months
Self Study Module 2 – Assignment 3 12 months
SS M2 – Writing your Profile Quiz 1 Unlimited
Module 3 - ESTABLISH - LinkedIn Company Pages
Self Study Module 3 – Webinar Recording 12 months
Self Study Module 3 – Assignment 1 12 months
Self Study Module 3 – Assignment 2 12 months
SS M3 – LinkedIn Company Page & LinkedIn Advertising Quiz1 Unlimited
Module 4- FIND -Growing Your Network
Self Study Module 4 – Webinar Recording 12 months
Self Study Module 4 – Additional Resources 12 months
Self Study Module 4 – Assignment 1 12 months
Self Study Module 4 – Assignment 2 12 months
Self Study Module 4 – Assignment 3 12 months
SS M4 – Growing Your Network Quiz 1 Unlimited
Module 5- FIND - Profiling & Finding Your Prospects
Self Study Module 5 – Webinar Recording 12 months
Self Study Module 5 – Additional Resources 12 months
Self Study Module 5 – Assignment 1 12 months
Self Study Module 5 – Assignment 2 12 months
SS M5- Profiling & Finding Prospects Quiz 1 Unlimited
Module 6 – ENGAGE - Finding & Curating Content
Self Study Module 6 – Webinar Recording 12 months
Self Study – Module 6 – Additional Resources 12 months
Self Study Module 6 – Assignment 1 12 months
Self Study Module 6 – Assignment 2 12 months
Self Study Module 6 – Assignment 3 12 months
SS M6- Finding & Curating Content Quiz 1 Unlimited
Module 7 -Review & Catch Up week- including some recent LinkedIn Updates
Self Study Module 7 – Webinar recording 12 months
Self Study Module 7 – Additional Resources 12 months
Module 8 – ENGAGE - Your Social Content Plan
Self Study Module 8 – Webinar Recording 12 months
Self Study Module 8 – Additional Resources 12 months
Self Study Module 8 – Assignment 1 12 months
Self Study Module 8 – Assignment 2 12 months
SS M8 – Your Social Selling Content Plan Quiz Unlimited
Module 9 - ENGAGE- Leveraging Hootsuite for Listening & Sharing Content
Self Study Module 9 – Webinar recording 12 months
Self Study Module 9 – Assignment 1 12 months
Self Study Module 9 – Assignment 2 12 months
Self Study Module 9 – Assignment 3 12 months
SS M9 – Leveraging Hootsuite for Listening & Sharing Content Quiz Unlimited
Module 10 –BUILD - Trigger Event Selling
Self Study Module 10 – Webinar Recording 12 months
Self Study Module 10 – Assignment 1 12 months
SS M10 – Module 10 – Sphere of Influence Selling & Trigger Event Selling Quiz Unlimited
Module 11 –BUILD - Social Selling Routine- 30-60 minutes per day
Self Study Module 11 – Webinar Recording 12 months
Self Study Module 11 – Assignment 1 12 months
SS M11 – Social Selling Routing (30-60 Minutes) Quiz Unlimited
Module 12- Coaching – Next Steps & Review
Self Study Module 12 – Webinar Recording 12 months
Additional Resources
SS M13 – Twitter for Social Selling 00:00:00
SS M13 – Facebook for Social Selling Unlimited
Final Certification Quiz
Social Selling Mastery Certification Exam Unlimited

Course Reviews

5

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  1. Profile photo of Jordan

    Great Course

    I found this course to be extremely helpful. I am rather experienced with linkedin marketing, however, this course showed me features and strategies I have not previously utilized.

    Thanks to the entire WSI team!

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  • $ 500.00
  • 12 months
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