Social Selling Education

Designing a Website that Conveys Trustworthiness

by Sharon Herrnstein

Trust can be defined as a firm belief in the reliability, truth, or ability of someone or something. It takes time to build and without the trust of your customers, growing your business will be a grueling task.

Put yourself in your customers’ shoes for a moment, as you recount the tales of people being scammed online, losing money to dishonest suppliers, service providers disappearing midway through a job, or personal details being sold.

Build Trust on Your website

Without face-to-face interaction, your website is your first impression to prospects. Make sure that it portrays the professional, reliable, and trustworthy image that you would inspire in person:

  1. Obtain a custom domain name
  2. Ensure that your website development is responsive for mobile devices
  3. Start with a clean website theme
  4. Insist on high-quality photos that are your own or royalty free
  5. Check your spelling and grammar

Do not be shy to blow your own trumpet. Testimonials show that your work has proven results. Make it procedure to ask customers for feedback at the end of a transaction for insertion on your site. Get permission to add a photo beside each testimonial as this increases authenticity to the text.

Be specific. Everyone out there offers “exceptional customer service” and “bespoke solutions.” Where possible, turn these grand (read un-trustworthy) promises to facts and figures. If you have been in business for eight years or have 8,000 subscribers on your email list, prove your value by sharing those numbers.

Put a face to the name with an about page that:

  1. Tells users who you are and what you do
  2. Add a photo of yourself, your team, your offices
  3. Reveal your personality by being fun, remarkable, and idiosyncratic

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? Socialsellingeducation.com offers a range of instructor trainingsocial selling workshops and consulting services that can be customized for your business. Contact us for more information today.

February 6, 2017

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