Social Selling Education

Digital Marketing Trends and Opportunities

by Rob Thomas

This is a glorious era in which to live. Advances in technology boggle the mind daily. Often, just when you think you’ve seen it all, something even more astounding appears. While the latest and greatest innovation may not be the best fit for your business brand, it is essential to keep up to date with new developments. Analyse whether the next best thing can or should be incorporated into your digital marketing strategy.

Apps

While apps may not be new anymore, the extent of their reach has increased tremendously. The move away from mobile websites to apps has caught Google’s attention, and is now used as a ranking factor.

Video

Again, a tool which is trending because of its increased popularity which has resulted in an average click-through rate of 1.84%. With statistics revealing that 84% of B2B marketers use social media in some form, and 68% of your video viewers are willing to share a video they’ve watched to their social channels; it makes sense to combine these forces.

Wearable technology

One of the most eagerly anticipated addition to technology. The speed with which various gadgets take off depends on the category into which they fit. Even though different wearables are developing at different rates, the market is abuzz with consumer, business, and industrial innovations.

Virtual assistance

It used to be a tad worrying when we spoke to inanimate objects. A sure sign of insanity or worse! And yet Siri and Okay Google have changed that opinion completely. On a digital marketing front, ensure that your site can be found using virtual assistance, as well as through traditional web searches.

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? Socialsellingeducation.com offers a range of instructor trainingsocial selling workshops and consulting services that can be customised for your business. Contact us for more information today.

September 26, 2016

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