Social Selling Education

How to Get More Leads on LinkedIn

Most sales teams will agree that when it comes to successful social selling, LinkedIn is the most powerful tool available. Seeing as though it is a social media marketing platform specifically designed to connect professionals with one another, it is no wonder why it is the go-to platform for lead generation and effective client relationship building. Below, we highlight a few clever techniques to keep in mind in order to get as many leads as possible using LinkedIn.

Watch Who Has Been Viewing Your Profile

While social selling does involve seeking out potential buyers, sometimes those potential buyers may come straight to you. Keep a close eye on notifications about who has been viewing your profile as this may signal that they may already have an interest in what you have to offer them.

Maximise Your LinkedIn Visibility

Did you know that your LinkedIn profile is not automatically discoverable by search engines? This is a feature that you will need to activate manually by doing the following things:

    • Making sure that your profile is marked as 100% complete,
    • Doing research on industry-relevant keywords and inserting them seamlessly into your profile content, and
    • Adding recommendations – most search engines view this quite favourably.

Blog Using LinkedIn Pulse 

Pulse is LinkedIn’s answer to blogging and is the perfect tool to use to start building authority when it comes to thought leadership. By showcasing your expertise, advice and thoughts, you will instantly boost your credibility, making it more likely for potential buyers to welcome your attempts at making contact with them.

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? Socialsellingeducation.com offers a range of instructor training, social selling workshops and consulting services that can be customised for your business. Contact us for more information today.

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