Social Selling Education

How Sales People Can Get Noticed and Be Authentic On Social Media

Many salespeople who start a social selling strategy kick off by is optimising their LinkedIn profiles, creating professional-looking social media profiles, and sharing content on social media. Here are a few tips to make sure you are able to rise above all the noise that is generated online and that you are seen as a real person instead of a machine:

  • Find Your Target Audience

Where your ideal customer spends time online will depend on the industry you are in and the type of products or services you offer. Avoid trying to adopt a one-size-fits-all approach. Firstly, you might not even need a presence on each social media platform and you will have to tailor your updates for each platform you want to use, so narrow down your strategy to get the most results for the amount of effort you can put in.

  • Become Relevant

In order to become relevant, you need to make sure your social media profiles do not look like it is being managed by a machine. Become relevant by carefully considering how you are going to provide value to your customers. The ideal way to do this is by becoming a thought leader in your industry. If you are selling cars, make sure you are the subject matter expert on all things car related. Even if you are not selling Tesla’s, you should have an opinion on their new model and be able to discuss the ins-and-outs of new things related to your niche.

  • Spark Conversations

When you are a subject matter expert and you have become comfortable sharing your thoughts and opinions online, you will be able to spark conversations in no time. This is where social selling becomes fun and engaging. Do not be too conservative with your approach. You do want your followers to know you not only have a knowledgeable opinion but that you are also willing to hear others out and that you are happy to engage in a positive debate or discussion on a public platform.

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? Socialsellingeducation.com offers a range of instructor trainingsocial selling workshops and consulting services that can be customised for your business. Contact us for more information today.

September 17, 2018

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