Social Selling Education

Leverage Relationships That Matter With Social Selling

In any career, you need to be able to leverage relationships. As sales people, one of the key ways to meet your goals – whether it’s finding leads or selling products – is to leverage relationships. Social media is one of the most effective ways to do this.

Consider how your job has changed over the years. In the past, you may have done cold calling. Once you built up a steady stream of clients, you will schedule meetings at different intervals to review their needs and find out if there’s a way to add more value to their business. Today, people don’t have the time to meet you face-to-face and if there’s a product or service they need, they will do their own research online.

Social media can help you stay top of mind at all times. By differentiating yourself in your industry, having a strong personal brand and being connected to people on the platforms they are using, you will be able to make more connections and even speed up the sales cycle.

The connections that you build over the years will continue to build you up well into the future. Having an online presence and being known as a trusted source of information is the key to success in the digital era of selling online.

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? offers a range of instructor training, social selling workshops and consulting services that can be customised for your business. Contact us for more information today.

April 9, 2018

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