Social Selling Education

LinkedIn: The Perfect Social Selling Platform for B2B Establishments

By Sharon Herrnstein

When it comes to social media marketing; and social selling in general; LinkedIn is often underrated and considered to be far less valuable than other platforms like Facebook, Twitter and Instagram. However, if you are a salesman or sales manager at a B2B establishment, LinkedIn could be the most valuable social selling platform at your disposal by a mile. Here’s why and how to use it to your advantage:

  • Why Use LinkedIn?

Did you know that by the end of 2016, LinkedIn boasted 433 million registered users from 200 different countries? Better yet, 40% of those users were in the habit of logging on to their profiles every single day. This means that people are already actively engaged on the platform, making it easy for you to find your audience and make a positive, lasting impression… as well as a few (hopefully) profitable introductions along the way!

  • Say Goodbye to Cold Calls

Let’s face it – cold calls rarely yield results within the sales world. The best way in which to get a foot in the door is by using your already-existing connections to your advantage and asking for introductions. Seeing as though you have all your connections in one place already (i.e. on your LinkedIn profile), do some research into their connections and find out if there are any business professionals who they know who might be interested in what your business offers. From there, you can request an introduction and start building and nurturing important relationships that could prove fruitful in the future.

  • Keep Your Profile Optimised 

Your company profile on LinkedIn should be complete and well-optimised. Seeing that 94% of B2B buyers do their own research regarding their options before making a purchase decision, the chances are good that they will find you – the sales manager – themselves. If you make it easy enough for them, that is!

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? Socialsellingeducation.com offers a range of instructor trainingsocial selling workshops and consulting services that can be customised for your business. Contact us for more information today.

April 24, 2017

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