Social Selling Education

How To Make Your LinkedIn Profile Stand Out In 2019 By Rob Thomas

LinkedIn memberships are quickly approaching a billion users. With this in mind, it’s important to know how to optimize your profile for social selling. Consider these tips:

 

Create Content

Most people struggle to commit to creating content, but you need to stick to a regular schedule (at the bare minimum, one blog post a quarter). When a person visits your LinkedIn profile, articles show up in the third content block, which is even higher up than the “Experience” block on your profile.

Your activity on LinkedIn will show up in the same place, so if you can’t commit to blogging, be sure to share relevant articles on LinkedIn.

 

Customise Your Background

Most LinkedIn profiles have the same blue dot background. The background image, which is located directly behind your headshot, is prime real estate that takes up a lot of space. Brand your background photo to not only stand out from the sea of people on LinkedIn, but to create an image that speaks to people that you want to do business with.

 

Add Multimedia

Did you know that you can add multimedia such as videos, infographics and white papers to your LinkedIn Summary? The LinkedIn Summary gives you 2,000 text characters, but adding multimedia will make your profile more interesting and amplify your story. Someone visiting your profile will see your LinkedIn Summary before they even see your articles and activity, so maximise your brand with rich media in this section.

 

Add Your Industry

LinkedIn profiles that have an industry listed in them are nine times more likely to be viewed. While it may be hard for sales people to narrow down a single industry that they want to target, you need to use this to your advantage. Consider the main industry that your ideal client is in and list it on your profile.
Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? Socialsellingeducation.com offers a range of instructor trainingsocial selling workshops and consulting services that can be customised for your business. Contact us for more information today.

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