Social Selling Education

Mastering Off-Page SEO for Social Selling

What is Off-Page SEO?

Whereas on-page SEO directly optimizes the pages on your website, off-page SEO signals for search engines using backlinks from external resources.

Inventory of Off-Page SEO Actions 

  • Don’t nap… NAP. Huh? NAP stands for name, address and phone number. And, it is what you will need to piggy-back local business listings to boost your online presence. Look for Google My Business, Bing Places for Business, Yelp, Foursquare and Yellow Pages.
  • Speaking of Google tools, consider removing unsavoury links from your website using Google’s Disavow Tool. Simply create a .txt file with a list of irrelevant domains or URLs which could be hurting your rankings, and submit it to Google to tell it not to count those backlinks.
  • Promote your brand (in a non-spammy way) wherever you can. Social media platforms such as Facebook, Twitter and LinkedIn are the first alternatives that come to mind. Take it a step further by using Facebook Ads, LinkedIn’s Campaign Manager or Sponsored Content and Google’s AdWords. Consider social bookmarking on sites such as StumbleUpon and
  • Guest posting not only increases your visibility, but it builds RL (real life) relationships.
  • Another way to initiate a partnership is to look for broken links on appropriate websites (even Wikipedia), and offer to replace them with a link to your article or post.
  • Similarly, add value to conversation threads relevant to your business on forums, blog comments, etc.

WSI Social Selling Education 

Are you interested in social selling techniques and strategies to enhance your reputation and help you to prospect for new leads? offers a range of instructor trainingsocial selling workshops and consulting services that can be customised for your business. Contact us for more information today.

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