Social Selling Education

Online Ideas to Boost your Social Selling

Even before the news reels were filled with articles about the disruptive technologies such as artificial intelligence (AI), the Internet of Things (IoT), robotics and virtual reality (VR) of the fourth industrial revolution (4IR), you understood that marketing is being done most effectively online.

However, not every idea works for every industry and/or individual. It is important that the tactics you use are a good fit, otherwise, your discomfort will come across as a contradiction, and you will start to dread executing your online campaigns. Here are four ideas you can use to expand your business and increase your profitability:

  1. Befriend Google

  • Google yourself, your organisation, your brand. It is the quickest and easiest way to find out what is being said about you online. Good reviews can be added to your testimonials, and negative reviews can be addressed – even turned around. (Tip: Be sure to respond to all feedback – good and bad – in a positive, public manner.)
  • Use Google to keep up to date with your competition, with what they are up to and identify which gaps you can fill.
  • Check that your company is listed on Google Local (and Yelp, Bing and Yahoo Local).
  • Learn to use Google Analytics – their built-in tool can be used to analyze what is working and what needs tweaking in your online marketing strategy.
  1. Get Creative

Get those juices flowing or hire a professional. Blogs, whitepapers and infographics, videos, podcasts and webinars – these are all exciting new ways to connect with your audience.

  1. Hang with the Cool Crowd

I hope that heading is not giving my age away, but reaching out to influencers in your field adds to your credibility and swells the interaction numbers. Offer to write a guest post for their website or offer a trial of your product in exchange for a review on their blog.

  1. Be Social Media Savvy 

Build a presence on the platforms your target audience enjoy by interacting through posts and shared content.

WSI Social Selling Education 

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? Socialsellingeducation.com offers a range of instructor training, social selling workshops and consulting services that can be customised for your business. Contact us for more information today.

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