Social Selling Education

Personal branding as a starting point to your social selling strategy

The ease at which people can find information about a person, product or company online has changed the role of sales people. Today, the sales person has to help navigate potential customers through the sea of data available online and decipher all the information that is at their disposal.

If you are in the B2B sector, then you should know that potential customers can be following you online as closely as they are following the product or service that you are selling. In the B2B landscape, it’s common to search for someone on LinkedIn to make sure that the professional information that the person finds online lines up with what the person is saying about themselves on LinkedIn (and whether other people are recommending their services). It’s how people go about establishing trust.

To create a professional brand that people want to do business with, you have to be active on social media. Sharing weekly content on your profiles, ensuring that your profiles are completed, and engaging with people provides a form of legitimacy to your online brand. Besides the posts that you share, you can also reshare your company’s social media posts to validate your affiliation to the organisation.

Many times, your customers will follow you on social media instead of your company’s pages. They want a real connection with a person who has a name, a face and an email address. Establishing your online brand puts you in the ideal position to help customers navigate the information overload that’s available to them online.

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? Socialsellingeducation.com offers a range of instructor trainingsocial selling workshops and consulting services that can be customised for your business. Contact us for more information today.

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