Social Selling Education

Preparing Your Business For Social Selling

Executing a social selling strategy takes much more than getting your staff to complete their LinkedIn profiles and share content. If you want to prepare your team for a successful social selling strategy, there are a few things you need to do first:

  1. Establish Clear Roles

A social selling strategy can’t be executed by one sales manager or a team of sales people. If everyone understands their roles and how they contribute to the bigger picture, then they will be able to work together seamlessly. The sales director needs to assign responsibilities and social media KPIs for everyone involved, ranging from frontline managers and account managers to sales representatives and customer-facing staff.

  1. Equip People With The Right Tools

Depending on your strategy, you might need to help people familiarise themselves with the platforms and technology you are using. Besides providing training for platforms such as LinkedIn, Twitter, Instagram and Facebook, you may also need to consider a tool like Hootsuite and Tweetdeck to optimise posts across various channels. You can’t assume that everyone in your team is digitally savvy or that they know how to search for relevant prospects or even hashtags on these channels. Do an audit of the level of knowledge regarding social media platforms and tailor your training to the areas that are most needed. When the monitoring and reporting of social use are streamlined, your team will have a higher penetration rate.

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? Socialsellingeducation.com offers a range of instructor trainingsocial selling workshops and consulting services that can be customised for your business. Contact us for more information today.

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