Social Selling Education

The Secret to Taking Advantage of Social Media Trends

By David Duncan

Remember the ice bucket challenge? The no make-up selfie challenge? And on a more serious note: the Arab spring and Black Lives Matter? These are examples of social media trends. With the dynamic nature of social media, trends like these take on a life of their own. They differ from “viral” in that viral refers to just one specific unit of information that has spread throughout the internet. Although a viral piece may cause something to trend.

Being able to ride trends on social media can garner exposure and engagement for your brand and business. Benefitting from a trend pivots on your execution:

Three T’s of Leveraging Social Media Marketing

  1. Take into consideration the topic of the trend. The last thing you want to be seen as is heartless and manipulative. The trend must align with your brand’s values.
  2. To ensure maximum engagement timing is critical. Carried out too early or too late, and your audience might not be as interested in the topic.
  3. If your target market sees your trend-hopping as too hard-selling, they will not engage, so you must ensure that you tread lightly. Your digital marketing strategy is all about building trust and relationships.

Real-time engagement is the key to social media marketing. Remember that engagement is a two-way street, so when customers and prospects reach out to your business, they expect a reply in order to keep the conversations going. Social media is moving fast, with the response time shrinking.

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? offers a range of instructor trainingsocial selling workshops and consulting services that can be customised for your business. Contact us for more information today.

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