Social Selling Education

The Secrets to Building Relationships Using Social Selling Techniques

Social selling is about more than simply convincing people to buy a product or service. It is about building and maintaining long-lasting, mutually beneficial relationships that may serve you well in the future. So, without further ado, here are the 4 secrets to doing this successfully when it comes to the various social media networks, from Twitter to LinkedIn and everything in between.

  1. Make Your Client Feel Important 

Dedicate time to checking in with your clients, even if they have already made a recent conversion. As a salesperson, your job is never done! By showing that you care even after they have given you their money, you are likely to boost their feelings of loyalty and ensure that they keep coming back for more.

  1. Ask the Right Questions 

Smart, relatable questions will be sure to keep the conversation going and will also make it easier for you to gain insight into the wants, needs and expectations of both your potential and already-existing clients.

  1. Talk Less, Listen More

There’s no doubt that you’re bursting to tell your leads all about your product/service and how it can solve all their problems. But the truth is that you’re more likely to make a sale if you listen to what the potential client has to say before jumping in with promotional talk.

  1. Add Value 

Use diverse approaches when building relationships with different prospects and add value to the offering that you wish to provide them with. Free trials, special discounts, etc., are all excellent ways in which to do this.

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? offers a range of instructor trainingsocial selling workshops and consulting services that can be customised for your business. Contact us for more information today.

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