Social Selling Education

Seven Important Apps for Social Marketers

By Sharon Herrnstein

Cell phones have revolutionised the way people interact. Not only can you connect to the internet 24/7, but with the invention of mobile applications there are limitless functions that your cell phone can help you to do. Among the list of tasks your mobile phone can help you to do is start a business online. Using your phone you can do market research, write a business plan, get funding for your business and generate leads. One of the best ways of generating leads online is through social selling.

To help you with this, here is a list of some of the most popular mobile applications you can use for social selling:

  1. Feedly

Price range: 0 – $

Feedly is a wonderful content aggregator which allows you to pull RSS feeds easily from numerous sources across the web and organise them. You can use it to deliver new content from social selling blogs or other areas of interest in order to stay at the top of industry news.

  1. LinkedIn

Cost Range: 0 – $$

If you have created a LinkedIn account you must also download LinkedIn mobile app so you can easily enjoy the power of the largest professional network in world. As a social seller, LinkedIn is the best online platform to engage with professionals within your target market who may offer advice or require your services or products.

  1. GoToMeeting

Cost:  $ – $$$

GoToMeeting is one of the best web conferencing apps on the market today. It is stable and user friendly. You can easily schedule meetings with your colleagues at the single touch of a button and invite friends to join you.

  1. Pocket

Price or cost Range: 0 – $

Pocket app is good for storing text and multimedia content for future reference. For instance, you might be reading an interesting article online when sadly you have to attend to an emergency. At a single click of a button, pocket app will allow you to save that article to a cloud folder and access it later. You can also use it to share the articles within your networks and also add tags to the article for easy referencing.

  1. Salesforce1

Cost: $$ – $$$

Salesforce1 is used by sales firms all over the world to analyse and track their daily sales activity. It keeps conversation records, lead entries, contact details, etc. With this app you can easily leverage all of your firms’ crucial sales records within a second.

  1. Hootsuite

Price Range: 0 – $$

Hootsuite is a powerful social marketing tool that allows you to take the content which is being fed to you by Google Alerts, Pocket and Feedly and send it out to all your favourite social networks in an instance. You can also use it to monitor or check the social posts of clients, prospects and competitors on your mobile phone.

  1. CamCard

Price Range: 0 – $

CamCard is a mobile app designed to store digital business cards. It allows you to take pictures of business cards and immediately convert them into contact records on your mobile phone. With this application, you do not need to worry about losing a business card.

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? offers a range of instructor training, social selling workshops and consulting services which can be customised for your business. Contact us for more information today.

January 18, 2016

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