Social Selling Education

Smart tips to make social selling easier

Here are a few step-by-step actions you can take to leverage social media in your sales process.

Focus for Results

  • Prepare a list of big corporations you would like to work with. Follow them on Facebook, Twitter, and LinkedIn to keep abreast of their latest news updates.

By engaging with them in every possible way, you open the door to becoming more familiar to them. Ensure that you are first on their mind when looking for your product or service.

  • Converse with your target market via social platforms. Contribute to discussions with them to establish your brand as a reliable and innovative option. Recent statistics show that 74% of buyers select sales representatives who first added value during the buying process.

Closely monitor what is being said about your brand, and by who. Join relevant conversations with these people, as well as others in your industry. This keeps you in the loop, able to respond to any bad publicity in real time, and sets you up as an industry leader.

  • Share relevant content with your social media fans. Here is an (almost endless) list of link ideas:

Blog posts.

Free downloads, printable,  or worksheets.

Video updates or explainers.

Slideshows.

Webinar or e-course series.

Behind the scenes and personal insights.

As long as you are adding value to these conversations, you will be able to take advantage of the 50%+ of B2B buyers who look for information on products and services on social media; and the 49% who refer to whitepapers when making a technology purchase.

  • Be proactive about using modern tools – such as Google Alerts, LinkedIn Signal, and Twitter Advanced Search features – to grab opportunities as they appear.

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? Socialsellingeducation.com offers a range of instructor trainingsocial selling workshops and consulting services that can be customised for your business. Contact us for more information today.

October 18, 2017

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