Social Selling Education

Social Media Marketing for B2B

by Francois Muscat

Like it or loathe it, social media networks such as Facebook, Twitter, LinkedIn, and YouTube are here to stay. Not the exclusive domain of B2C marketing strategies, social media marketing offers numerous benefits to B2B businesses:

  • 90% increased exposure
  • 77% increased traffic
  • 68% provided marketplace insight
  • 65% generated leads
  • 58% improved search rankings
  • 51% improved sales
  • 50% reduced marketing costs

The sheer reach of social media continues to be its most indisputable attribute. Businesses can now interact with their target market through multiple platforms 24/7 – whether in the office or on the go.

Which Social Media Network Is Best?

They are all great! That does not mean that you must spread yourself too thin on myriad platforms to see the results listed above. Rather, select a handful that overlaps in popularity and relevance to your industry. Test and measure with the conveniently built-in analytical tools. At the same time, keep your eyes and ears open to keep up-to-date with new developments.

These figures are staggering:

  • Facebook 59 million active monthly users
  • YouTube 44 million active monthly users
  • Instagram 400 million active monthly users
  • Twitter 320 million active monthly users
  • LinkedIn 400 million users, but only 25% use it monthly

What Should We Share? 

YouTube is right up there in the popularity stakes as shown above. It is also the most highly engaged website of all the social media platforms. Consider posting videos to launch new offerings or as explainers to your customers.

Having at least one image in your blog post results in 64.9% more Facebook shares and 20.36% more Twitter shares.

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? Socialsellingeducation.com offers a range of instructor trainingsocial selling workshops and consulting services that can be customized for your business. Contact us for more information today.

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