Social Selling Education

Social Selling: Empowering Your Sales Team

By Rob Thomas

As a sales manager, if you are considering using social selling as a new technique for acquiring new leads and closing deals, you’re on the right track towards achieving success! Did you know that 94% of B2B buyers utilise the internet, and more specifically, social media, to conduct research before making a business purchase? In fact, when surveyed, over 75% claimed that social media significantly influences their purchase decisions, according to a 2017 Fjord Trends report. With this in mind, here are some helpful tips for empowering your sales team when it comes to social selling and its many benefits.

Teach Them How to Connect

Successful social selling can’t work if the approach is incorrect. It is important to teach your sales team to make connecting with potential customers the priority, as opposed to simply selling. Sharing content and answering questions is sure to lead to better results in the long run when compared to basic product / service promotion such as in terms of cold calling.

Building a Reputation

While social selling is indeed focused on approaching individual prospective clients, it is also a good idea to teach your sales team to work on building a positive reputation for themselves, and the business as a whole, online. This can be done within industry groups on LinkedIn, for example.

Using All the Tools Available

There’s more to social selling than meets the eye. Teach your teams to use it to their full advantage by learning all about the many different, helpful tools at their disposal, such as social media filters and other programmes such as Hootsuite. It would definitely be wise to send them on a social selling course or to a workshop to brush up on this knowledge.

Are you keen on social selling techniques and strategies to enhance your reputation and help you prospect for new leads? offers a range of instructor training, social selling workshops and consulting services that can be customised for your business. Contact us for more information today.

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