Social Selling Education

How Social Selling Gives You an Unfair Advantage

 CEOs, CFOs, CTOs, business executives and board directors – they are all trained to not take your call. In fact, the people reporting to them are trained to not take your call. So, how do you get through to them?

Salespeople and entrepreneurs are often surprised at the reaction they get when they reach out to people online. Sending a message on LinkedIn or replying to a tweet made by one of your prospects doesn’t feel or look like cold calling, but it can go a long way in getting your foot in the door if you want to do business with someone. The best part is that many of your competitors aren’t using this approach, which means it will give you an unfair advantage in the industry.

The ability to connect with a prospect and nurture that prospect is the unfair advantage that social selling gives you. If you try to call the switchboard number of one of the largest banks or technology companies and ask to speak to the CFO, you will probably get laughed at. After the person who answers the phone stops laughing, you will be met with a gate, a mote, guards and fire. You will never get to the CFO of a large bank.

Social channels are just a different way to engage with people – and it is a much more efficient way. One of the added unfair advantages is that you can gain insights about the people you want to connect with. If you visit the LinkedIn profile of the CFOs mentioned above and see that they are affiliated with certain sports clubs or charity organisations, for example, then you would also have a few conversation points to use. These are only some of the ways that social selling can continue to give you a head-start over your competition in the industry.

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? offers a range of instructor training, social selling workshops and consulting services that can be customised for your business. Contact us for more information today.

April 23, 2018

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