Social Selling Education

Social Selling and the Power of Association

By Francois Muscat

Using social media as a way in which to build connections and make introductions in an effort to sell your product or service is simple, cost-effective and has proven to be endlessly successful for salesmen around the globe. Here’s what you need to know about social selling and the power of association.

You Scratch My Back… 

While using social media as a platform to make introductions and find new leads is a given, there are other ways to draw attention to your profile and what you have to offer. The power of association is incredible if you know how to use it. For example, if you are selling fancy men’s shoes, it would be beneficial for you to nurture a relationship with another company or individual who specialises in the sale of men’s designer suits. You can both create value for one another by sharing each other’s tweets and Facebook posts, recommending each other to customers who are looking for each other’s services and create useful backlinks to each other’s websites in blog posts that you write and publish.

Choose Wisely 

It is important to ensure that you don’t associate with just anybody or any company. You need to do your research first and make sure that the individual or company has a good reputation and a solid online following. If you associate with someone who has a limited following or who is looked down upon, you won’t be getting any value and both you and your business will lose credibility in the process.

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? offers a range of instructor trainingsocial selling workshops and consulting services that can be customised for your business. Contact us for more information today.

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