Social Selling Education

Successful social selling means the marketing team and salespeople need to be aligned

By David Duncan

In many companies, the sales team is only half-aware of what the marketing team is up to and vice-versa. It’s easy to get caught up in day-to-day tasks and big picture strategies, but if the marketing department doesn’t know what the salespeople are doing and they aren’t tailoring their content and messages to address their challenges and achieve their goals, then these two vital departments are out of sync.

Salespeople often complain they don’t have the resources they need from the marketing team, while the marketing team continues to create content and researches for the brand’s target audience. This back and forth can go on indefinitely and it’s time to take a step back and get everyone on the same page.

Marketers usually have different goals in mind with the resources they create. They focus on brand building and long-term strategies, while the salespeople in your company have a different sales funnel which often relies on short-term problems, interactions and deals.

In order to address this disconnect, it’s vital that the two teams are brought together. While salespeople will be able to understand the big picture goals of the marketing team, the marketing team needs a better understanding of the timelines your salespeople are working with so that they can create the resources that are needed at each contact point during the sales process.

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? offers a range of instructor training, social selling workshops and consulting services which can be customised for your business. Contact us for more information today.

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