Social Selling Education

Taking action with social selling

By Peter Fieger

A lot of social selling has to do with building connections and growing your social networks, but at some point you need to start zoning in on the people who are obviously interested in what you’ve got to say. As part of your weekly social selling activities, you should also be trying to forge deeper connections which can help a social media follower become a paying client. Here are a few things to include in your weekly activities:

Connect with hot leads, but don’t “sell”

Create a weekly calendar reminder to help you follow up with hot leads. If there are people on LinkedIn or Twitter who often share your content or comment on the items you post, place them in a ‘hot lead’ folder. Once a week, send these prospects a challenging and insightful article in order to deepen your connection and engagements with them.

Initiate five new conversations a week

Sales people often have cold-calling and networking targets. Your social selling target should be (at least) five new conversations each week. It takes a while to get into the habit of doing this and it might take even longer for you to realise how astonishingly well it can work, but you need to commit to these targets to start building your online client base.

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? Socialsellingeducation.com offers a range of instructor training, social selling workshops and consulting services which can be customised for your business. Contact us for more information today.

July 6, 2015

0 responses on "Taking action with social selling"

Leave a Message

© Social Selling Education.