Social Selling Education

Ten Reasons You Should Take Social Selling Seriously

By Rob Thomas

You’re missing out on great opportunities if you’re not using social selling. Here’s why:

  • The rise of digital savvy consumers

More consumers today are making use of digital tools when making purchasing decisions. Not making use of digital channels to reach your customers means you’re missing out on a large portion of the market.

  • Meet buyers where they are

Many consumers use the Internet to gather information before making purchasing decisions. Social selling allows sales professionals to influence consumers before they make their purchasing decisions.

  • Effective way to network

Cold calling is no longer an effective way for sales professionals to make connections in today’s marketplace. It is more effective for sales people to research prospective clients online and use social channels to develop connections.

  • Increase your bottom line

Social channels allow you to create connections with customers and boost your sales. Research on social selling by the Aberdeen Group showed that sales professionals who used LinkedIn saw a 15% increase in renewals by customers and increased their chances of meeting their quota by 31%.

  • Build lasting relationships

Social selling provides a way through which companies can empower their customers. Enriching your customers builds long term relationships with them and is critical to the success of your company.

  • Generate more leads

Leads on social networks can take different forms including complaints, comments, likes, retweets or questions. Social networking is a great way to generate leads in large volumes.

  • Offer the personal touch

Social selling allows you to give your customers that personal touch. Guiding your customers through the purchase process offers them a better customer experience which translates to increased sales for you.

  • Address customer issues

Social selling allows you to answer customer queries, address their issues and engage with them to build trust in you as an expert.

  • Provide valuable information

By providing value-adding and helpful content, you are build relationships with potential customers. They are more likely to come to you when they are ready to make a purchase.

  • Inevitable changes

The shift to social selling is inevitable. If you don’t make the change you’ll be left behind and lose out on an effective way to maximize on the power of social media for your success.

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? offers a range of instructor training, social selling workshops and consulting services that can be customised for your business. Contact us for more information today.

December 28, 2015

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