Francois presented a Social Selling 90-minute workshop at the PSASA’s meeting last Thursday. I’m a bit of a sceptic when it comes to social media – not really buying into the value of social as a sales tool. Well, Francois totally changed my viewpoint with his perspective on social selling and LinkedIn. I’m really excited to try out some of the strategies he highlighted. In my opinion, Francois is one of the top digital marketing experts in South Africa today, if not the world. Go to him, you won’t be sorry.