Social Selling Education

The Hashtag Debate

By David Duncan

The evolution of the hashtag revolution

This little symbol has changed dramatically since the days of playing noughts and crosses! As our lives have become increasingly connected through social media, so related word-strings have had hashtags attached to them. By tagging keywords, phrases, and even abbreviations, social media users can keep track of topics and conversations.

As far back as 1988, hashtags were used to organise images, videos, and messages for Internet Relay Chat users. In 2007 Twitter renewed the practice, and the rest, as they say, is history.

To #hashtag or not to #hashtag?

Conversations and other forms of engagement are pivotal to the success of social media marketing. Well established connections lead to greater brand awareness, and ultimately this is what boosts your bottom line. Hashtags can bolster the effectiveness of your digital marketing efforts to generate interaction and engagement with the public.

Following hashtags related to your business can provide insights about the type of content your target market finds interesting. Joining conversations on these topics increases your visibility to prospects and customers.

If you are a bit unsure of how to use hashtags properly, here is a handy set of rules:

  • Hashtags are no substitute for quality content.
  • Only use two to three hashtags per post. After that, engagement actually drops 17%.
  • Stick to tags which are relevant to your social selling and your brand identity. Avoid using trending tags just for the sake of it.
  • Create simple, but memorable, hashtags – which are, of course, relevant to your marketing campaign.

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? offers a range of instructor trainingsocial selling workshops and consulting services that can be customised for your business. Contact us for more information today.

September 19, 2016

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