Social Selling Education

Tips to Take Your Social Selling to the Next Level

By Francois Muscat

Social media has changed everything about selling. Social selling is now one of the most effective ways to promote a brand. Although it has been around for a while, some people seem to be better at this technique of selling compared to others.

You don’t have to reinvent the wheel. The following tips from the pros will help you on your way to social selling stardom.

  1. Adapt

In today’s fast paced digital world, you’ll be facing extinction if you can’t adapt fast enough. Sales professionals especially need to learn how to connect and build relationships with clients and potential buyers on social media. Consumers today are plugged in.

  1. Inspire and inform

Consumers today like salespeople who can show expertise in their field. Use social media to position yourself as an expert and make sales. Share information with your target audience. Be the person to whom consumers turn to when they need information.

  1. Stay connected

Social media allows you to stay connected with your target audience 24/7. It’s important to be accessible to your network all the time. People should always be able to reach you via email, text or calls even when you’re not in your office.

  1. There’s more to it than the numbers

There’s more to selling on social media than having a large network. Focusing on the numbers will take your focus away from what is truly important: the quality of the connections. You’d rather build many high quality connections rather than have a large network that won’t make a dent in your sales target.

  1. Relationships are vital

Relationships in social media marketing are even more vital than when using the traditional sales approach. It’s important to build relationships with potential clients. Make use of personalized messages on social media platforms to get their attention.

  1. Value comes first

Selling on social media requires a lot more cooperation than traditional selling. You need to share insights with your target audience and set yourself up as an expert. However, be careful not to give away all your secrets.

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? offers a range of instructor training, social selling workshops and consulting services that can be customised for your business. Contact us for more information today.

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