Social Selling Education

Using Content Marketing to Build Your Prospects

The goal of social selling is to increase the number of viable leads and prospects that you acquire each month. One of the best ways to do this is to use content marketing to your advantage. Here is how:

Entice Your Prospects

Provide prospective clients with helpful content that will help them to achieve their business goals. If your content is useful enough, there is a much higher chance that they will ‘opt-in’ to receive further content from you using their email address. Once you have this invaluable detail, it becomes ever easier to start communicating and building a relationship with them. Isn’t this a much better way to score a few new leads without having to put yourself through the tiresome process of cold calling? We think so!

Engage in Social Selling Everywhere You Can

There is no doubt that the two most popular social media platforms for social selling are LinkedIn and Facebook, right? But, what about Instagram? Twitter? There are countless other social media websites that provide sales professionals with endless potential to generate leads. The good news is that social selling looks the same on most platforms. At the end of the day, as long as you work on positioning yourself as an expert and adding value to your prospective customers’ social media experience through your content, you will come out on top when it comes time for them to purchase the product or service that you are selling. In most instances, it really is as simple as that!

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? offers a range of instructor trainingsocial selling workshops and consulting services that can be customised for your business. Contact us for more information today.

0 responses on "Using Content Marketing to Build Your Prospects"

Leave a Message

© Social Selling Education.