Social Selling Education

What to Expect in 2018

The cornerstone of achieving success in the future is to analyse the past. By monitoring the patterns of the last twelve months, emerging trends can be forecast with reasonable accuracy. Here is what I have evaluated we can expect to see on the social selling scene in 2018:

  • Enhanced Targeting 

With improved digital analytics built into social media and websites, data is at your fingertips. Using this data to create valuable information allows brands to fine tune their message for targeted marketing. 2018 will see an increase in the relevance of communication – personalising customers’ journeys.

  • Combining Analytics and Employee Advocacy 

Despite, or maybe because of, the increase in AI and data-driven automation, buyers still crave a human touch. Going forward, personalise interactions with your clients by encouraging informed employee advocacy. By sharing information garnered from better analytics with staff, they can see what customers want, and engage with them in a human-to-human (H2H) way.

  • Overlap Across Platforms 

With frequent new additions to the social media network landscape, and capricious users, investing all your brand’s efforts into few platforms is a dangerous practice.

Without going to the opposite extreme and spreading yourself too thin, organisations need to select social platforms that offer the best ROI for their products or services, and to look out for opportunities to use formats and features across different platforms. Bottom line: “Know your audience, and choose the platforms – and features – they prefer.”

  • Stronger Governance 

After the controversial decisions of the 2016 presidential election, social media platforms have embraced a more hands-on approach to governing conduct on their platforms.

Learn More 

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? offers a range of instructor training, social selling workshops and consulting services that can be customised for your business. Contact us for more information today.

January 22, 2018

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