Social Selling Education

Why you need to be a Top Contributor on LinkedIn for your social selling strategy to succeed

By Rob Thomas 

Towards the end of 2013, LinkedIn added a group contributor indicator feature which shows how much a person contributes to a specific group. In order for your social selling strategy to really gain momentum, you should try to become a Top Contributor of LinkedIn groups that are relevant in your industry.

One of the benefits of being a Top Contributor is that it adds credibility to your standing in your sector and it shows potential prospects that you’re a credible, respected source of information. If you go to a LinkedIn group page you belong to, you will see the Top Contributors are listed on the right hand side of the page. You will also see a summary of your contributions and activities on the group if you click on your own profile on this page. You can also see the contributions other group members (and the Top Contributors) are making by clicking on their profiles from this page.

Nobody knows exactly how LinkedIn determines who the Top Contributors are calculated, but the rankings get recalculated on an ongoing basis. On busy, active groups, for example, you might have to contribute content each day in order to become a Top Contributor. With quieter groups, you might be able to retain your Top Contributor status by contributing on a weekly basis.

A good piece of advice is to focus your efforts on a small number of groups. Familiarise yourself with the type of content and discussions which take place on the group as well as the main contributors. Contribute information that group members will find useful and comment on the content they are sharing as well.

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? Socialsellingeducation.com offers a range of instructor training, social selling workshops and consulting services which can be customised for your business. Contact us for more information today.

June 29, 2015

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