Social Selling Education

Writing a Compelling Summary on LinkedIn

Whether a person found your LinkedIn profile because of the content you contributed on a group or whether they typed your name into the search bar, your personal summary is the first thing they will read to get an idea of who you are and what you have to offer. This section should be carefully considered by sales people because it gives you an opportunity to show customers how you can solve a problem they have.

Your personal summary on LinkedIn should speak to your customers’ needs. What are their motivations and what are their problems? When you are able to pinpoint these things, you will be able to craft a summary that reads like the perfect elevator pitch and introduction to you as a problem solver.

Instead of trying to appeal to all your audiences, rather focus on showing that you understand exactly what your ideal buyer needs. Avoid overly formal language and jargon, and make sure your personality shines through in the tone of your summary.

According to LinkedIn’s statistics, two-thirds of people who visit LinkedIn are on their mobile phones, so make sure your summary is concise. Try to say everything you need to say as briefly and clearly as possible because people are less likely to read through large bodies of text if they are scrolling on a small screen. State the following:

  • What differentiates you from your competitors,
  • Highlight your biggest achievements and best work, and
  • Tell people what they need to do to get in touch with you to do business.

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? offers a range of instructor trainingsocial selling workshops and consulting services that can be customised for your business. Contact us for more information today.

June 25, 2018

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